Which way did the Brand go?

Have you ever asked the question, what is a brand? What does it mean or represent?

The phrase ‘Branding’ is often overused, or plugged into a variety of scenarios and situations. With the evolution of technology and the change in people’s behaviour, a ‘brand’ is referred to in a variety of ways – logo, word mark, sign, person, website, product, service, community, etc. There’s also many discussions around who owns a organization’s brand – the customer or the company.

Join Sean in this interactive session where he’ll go over his views of what a brand is, how it’s evolved in this new age of engagement, and his company’s approach to branding.

For those attending, be sure to come to this session prepared to outline your company or product’s ‘brand’ based on Sean’s format.

Brown bad your lunch and we will provide a dessert.

Sean Williams has close to 20 years experience in marketing and communications. Being from Toronto, and having worked for international advertising agencies, as well as companies such as Molson and Nikon, he offers a seasoned view on branding, audience understanding and effective engagement.After moving to Halifax in 2004, he worked for an Atlantic Canadian agency. In 2007, he set up his own unique ‘collaborative consultancy’ with clients all over North America.

His company offers strategic counsel and tactical support in areas such as brand development, marketing communications, market research, digital marketing and public relations.

To find out more about his company, visit www.williamsmarketing.ca or www.facebook.com/swmgroup.